MARKETING AND SELLING YOUR HANDMADE JEWELRY (Viki Lareau)  Ref: BOOK040
	Beading and jewelry making are the hottest growth areas in the craft world today. "Marketing and Selling Your Handmade Jewelry" is the only book that focuses specifically on marketing and selling beading and handmade jewelry in the craft market. Viki Lareau provides practical advice and encouragement to do it right and do it with flair. First Step: Match your design style and time commitment with the most appropriate target market Second step: Learn the nitty-gritty of setting up a home-based business. Third step: Develop a distinctive "look" for brochures, ads, hang tags, show signage. Last but not least: Master the fine art of pricing for profit. The reader will revel in the success stories of women who have made it work, Viki, co-owner of The Bead Factory in Tacoma, Washington, and cofounder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry makers on their way to success. Talented women everywhere are looking to turn their craft skills into supplementary or primary income. This book is a compilation of Viki's knowledge, wisdom, and experience - an essential business guide for creative jewelry artists. Viki Lareau has been in the jewelry-making business for more than 20 years. Viki and husband, Mark, own The Bead Factory in Tacoma, Washington. They both teach nationally and are also founders and directors of the Puget Sound Bead Festival, now in its tenth year.